
Ecommerce Website Design for Small Brands: What Sells
Ecommerce website design for small brands: why shoppers leave, per Baymard, what we measured on 8 product pages, and how to design each page to fix it.
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Handyman websites usually copy the franchise look: a smiling uniform and a button. A handyman sells something different, a lot of small jobs done quickly by one person. This guide sets out the pages, the job list, the wording about scope and licence, and the checks, using sources read on 9 November 2026.
A good handyman website has five pages: a home page, a job list, a service area page, an about page with real photos, and a contact page. The home page puts the phone number, the area you cover and three or four example jobs above the fold. The job list names 20 to 40 small jobs in plain words, with a typical time or price range if you can give one. Add a short scope note, a few real before and after photos and recent reviews. Everything else is optional.
Who is writing: Amariq designs and builds websites. We are not handymen, and we have not run a test on handyman websites. The reasoning below comes from the pages linked in the text, and the page plan and checklist are our own summary of them.
On 9 November 2026 the first page of Google (US, English) for "handyman website" was a mix of businesses and galleries. It showed Mr. Handyman, a Site Builder Report gallery of 50 examples dated 24 February 2025, Taskrabbit, Thumbtack, Handy, Dribbble, a ServiceTitan article dated March 2025, a Reddit thread on r/handyman and Handyman.com. The "People also search for" box offered handyman website examples, templates, builders and a free handyman website.
We read the ServiceTitan article in full. It shows examples, gives general tips (clear design, mobile layout, reviews, calls to action, online booking, financing, local ads) and promotes ServiceTitan's own software. The title says 9 sites and the text says 10, and its mobile statistic, "313 percent more website visits than desktops", has no link to its source, so we left it out. What the results we could see do not do is explain how a one-person handyman should structure a site around many small jobs. That is the gap this guide fills.
Compare a handyman with a plumber or an electrician. A plumber's customer arrives with one problem. A handyman's customer often arrives with a list: hang a shelf, fix a gate, caulk a bath, replace a lock. Three things follow.
Our guides to home services website design and electrician website design cover trades that sell one kind of job. This guide is for the all-rounder.
| Page | What goes on it | Why |
|---|---|---|
| Home | Phone number, area covered, three or four example jobs, one real photo of you, two short reviews, a button to call or request a quote | Most visitors decide here and many will not scroll |
| Jobs | A grouped list of 20 to 40 small jobs, with a typical time or price range if you can give one | It matches what people search for and sets expectations |
| Service area | The towns or districts you cover and travel time limits | Helps the right customers and local search |
| About | Who you are, how long you have worked, what you will not do, photo of you | A stranger entering a home needs a face |
| Contact | Phone, a short quote form with a photo upload, hours | The way a lead reaches you |
A one-person business does not need a blog, a careers page or a ZIP code finder. If you want to add one page later, add a page for your most common job, such as TV mounting or door repair.
Group jobs under headings people use: Doors and windows, Walls and ceilings, Bathrooms and kitchens, Outdoors, Assembly and mounting, Small repairs. Under each heading, use plain job names. Write "Hang a shelf", not "Interior fixture installation".
For each job, give one line of help and, if you can, a typical time or a "from" price. A price range is a promise you must be able to keep, so only publish what you will honour. If prices vary too much, say how you charge, for example a minimum visit fee or a half-day rate, and what the customer gets for it.
A short example of the layout:
| Job | Typical time | How it is priced |
|---|---|---|
| Hang a shelf or mirror | Under an hour | Minimum visit fee |
| Fix a dripping tap washer | About an hour | Minimum visit fee plus parts |
| Replace a door handle or lock | About an hour | Minimum visit fee plus parts |
| Mount a TV | One to two hours | Fixed price, bracket extra |
These rows are an illustration of the layout, not prices or times from any handyman. Use your own figures.
A "we don't do" line is useful. It might read: "No electrical rewiring, gas work or structural changes. For those I can suggest a licensed trade." That keeps customers from asking for work you cannot or should not do, and it shows you take safety seriously.
There is no single rule. In California, the Contractors State License Board (CSLB) issued a press release dated 30 December 2024 saying a new law, Assembly Bill 2622, effective 1 January 2025, raised the threshold for work requiring a contractor's licence from $500 to $1,000. The release says an unlicensed person may complete small projects up to $1,000 without a contractor's licence if they do not hire workers and no building permits are needed. It says the $1,000 includes labour, materials and all other items, and that an unlicensed person who advertises must state in the advertisement that they are not licensed. It lists penalties for unlicensed contracting, including administrative fines of up to $15,000 and jail sentences of up to six months.
That is one state, read on 9 November 2026 from a press release dated 30 December 2024. Other states and countries have different thresholds, different trades and different wording, and the law may have changed since. This is not legal advice. Check your own licensing board before you write any "licensed" or "insured" claim on your site, and only claim what you hold.
If you are licensed and insured, say so on the home page with your licence number if your area requires it. Do not write "licensed and insured" unless it is true, because a false claim is worse than none.
A handyman's customers are local, so Google is where most calls start. Google's Business Profile help page, read on 9 November 2026, says that if you do not serve customers at your business address you should remove your address from your profile. It allows up to 20 service areas and says the boundaries should be within about two hours of driving time from your business, which it describes as a recommendation.
Put the same areas on your service area page, in plain words. Our guides to local SEO for small business and Google Business Profile optimization cover the rest.
Thumbtack, Taskrabbit and Handy also appeared in the results. They are marketplaces where you can list yourself. A listing can bring jobs, but it is not a site you own. A site on your own domain can be shown on your Google profile and in the places customers look for you.
A handyman often works alone, on a roof or under a sink, and cannot always answer. Plan for it.
Show real work, not stock photos. A phone photo of a repaired fence with a short caption beats a polished picture of someone else's kitchen. A few ideas:
Do not invent reviews or show jobs you did not do. If you are new, start with a few jobs for friends or neighbours and photograph them with permission.
The platform matters less than the content. A handyman can use a site builder or a custom site. See our guides to the best website builder for small business and how much a website costs before you decide. The Reddit result in the search, which we saw only as a snippet, mentioned a basic template at $9 a month. We did not verify that plan or its price.
If you are a handyman or a small trade and want a site that lists your jobs clearly, send us your current page or your list of services and we will tell you what to keep, cut and add. For a new build we work on Webflow, Framer, WordPress, Shopify, Wix, Squarespace or a custom stack. Each project is priced from its scope, never by the hour, with 40% to start, 30% at design approval and 30% before launch. Once the final payment is made, the design, copy and code belong to you, and your domain, hosting and analytics accounts sit in your name. See our web design service.
A phone number, the area you cover, a list of the jobs you do, real photos, reviews, a short quote form and a note on what you do not do.
It depends where you work. In California, CSLB says an unlicensed person may advertise work under $1,000 only if the advertisement states they are not licensed. Other places differ, so check your own licensing board.
Only prices you will honour. A "from" price or a minimum visit fee, with a note on how you charge, is safer than a long price list that goes out of date.
Five is enough: home, jobs, service area, about and contact. Add a page later for your most common job.
Not necessarily. ServiceTitan's article recommends booking and cites GetApp for the claim that 70 percent of people prefer to book online, a figure we have not checked. A tap-to-call number and a short form may be enough for one person.
They can bring jobs, but they are platforms you do not own. A site on your own domain stays yours. Many handymen use both.
List them on a service area page and in your Google Business Profile. Google's help page allows up to 20 service areas and recommends staying within about two hours of driving time.

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