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Web design and conversion, written down.

Practical lessons on web design, conversion and building on Webflow, WordPress and Shopify, written to help your website look premium and sell better.

How to Turn Your Website Into a High-Converting Sales Machine
Start here·Conversion

How to Turn Your Website Into a High-Converting Sales Machine

The structure behind a website that sells: the five decisions that carry conversion, the homepage section order, and how to rebuild without losing traffic.

Browse by topic

Six subjects, covered properly.

Every article belongs to one topic and links to the others around it, so you can follow a question as far as you need.

Conversion and page structure

Why sites that look good still fail to sell, and the structure, copy and measurement that fix it. Start with the pillar guide, then go section by section.

All 34 articles

Industry and perspective

News from the wider industry, and what it means for the people who design and build websites.

Latest articles

The latest from the blog.

Free Website Hosting: What You Really Get, What You Lose, and Which Plans Allow a Business
Pricing·9 November 2026

Free Website Hosting: What You Get and Lose

Which free website hosting plans allow a business site, what the limits are, and where the rules say no. Checked on the makers' own pages on 9 Nov 2026.

How Long Does DNS Propagation Really Take? What Decides the Wait, and a Launch-Day Plan That Keeps It Short
Web Design·8 November 2026

How Long Does DNS Propagation Really Take?

DNS propagation is cache expiry, set by TTL, not a fixed 48 hours. A launch-day plan to lower TTL, switch safely and check. Sources checked 8 Nov 2026.

How to Transfer a Domain Name Without Downtime: The Order of Steps, the Locks and Codes, and the Email Check
Web Design·8 November 2026

How to Transfer a Domain Name Without Downtime

A step order for moving a domain to a new registrar without breaking your site or email, from ICANN's policy and Cloudflare's guides. Sources checked 8 Nov 2026.

Website Footer Design: What to Put in the Footer, What to Leave Out, and a Checklist for a Small Business Site
Web Design·8 November 2026

Website Footer Design: What to Put in the Footer

What a small business website footer needs, what to leave out, and a plain checklist built from Nielsen Norman Group and W3C guidance. Sources checked 8 Nov 2026.