
Framer Templates vs a Custom Design: How to Choose
Framer template or custom design? Template and plan prices read 6 Nov 2026, the CMS limit that picks your plan, and the licence terms in plain words.
Webflow
Many Webflow cost guides still quote prices from before May 2026, and most blur the monthly bill and the build into one range. This guide prices the platform, the build and the running costs separately, using Webflow's own pages and what agencies publish. Checked October 2026.
There are two problems. The first is age. According to Webflow's help centre, the CMS and Business Site plans were folded into a single Premium plan on 13 May 2026, with Basic repriced to $15 monthly on a yearly term and Premium set at $25 monthly. Amply's guide, dated 3 September 2026, still lists Basic at $14 and CMS at $23 a month billed annually. If a page quotes a CMS plan or a Business plan, it was written before the change. Our Webflow CMS guide for owners lists which sites still move on 16 November 2026.
The second problem is that a single range hides three different costs: what you pay Webflow every month, what you pay someone to build it and what it costs to keep it healthy. Priced separately, the picture is clearer.
The numbers below come from Webflow's pricing page, read on 16 and 17 October 2026. All amounts are US dollars, cover a single site and exclude tax, which is added at payment.
| Plan | If you pay yearly | Annual total | If you pay monthly | Annual total |
|---|---|---|---|---|
| Starter | Free | $0 | Free | $0 |
| Basic | $15 monthly | $180 | $25 monthly | $300 |
| Premium | $25 monthly | $300 | $39 monthly | $468 |
The free Starter tier lives on a webflow.io address and allows two static pages. Moving up to Basic gets you your own domain, 300 static pages and no cap on form submissions, but still no CMS (Starter allows only 50 submissions in total, a limit covered in our Webflow forms guide). The CMS arrives with Premium, which allows 20,000 items across 40 collections. If Framer is on your shortlist too, see Webflow vs Framer for its plans and CMS limits.
| Plan | Price on yearly billing | Per year | Items | Transaction fee |
|---|---|---|---|---|
| Standard | $29 a month | $348 | 500 | 2% |
| Plus | $74 a month | $888 | 5,000 | 0% |
| Advanced | $212 a month | $2,544 | 15,000 | 0% |
What separates Standard from Plus is that fee. Plus is $540 a year dearer than Standard. Take 2% of $27,000 in yearly sales and you get $540 in fees, so past that point Plus is the cheaper plan. At $20,000 of sales, the Standard fee is $400. At $50,000 it is $1,000, and at $100,000 it is $2,000. This counts Webflow's transaction fee only, and your payment provider's own processing fees come on top of it on either plan.
Every Webflow account has a free Workspace with one full seat. On yearly billing the paid Workspace tiers are Core ($19 monthly, $228 a year) and Growth ($49 monthly, $588 a year). Code export and custom code sit under Core. A lone site owner rarely needs either, while teams that design together or want staging sites do.
Here the spread is enormous. These are the routes, with the figures that have been published:
| Route | Published cost | Result |
|---|---|---|
| Template, built yourself | Webflow's templates page has designs priced $29, $49, $99 and $129 | A base design, plus your own hours to adapt it and add content |
| Freelancer | Webflow's own cost guide mentions Upwork rates of $45 to $75 an hour for complete design and development | Varies with the person and the brief |
| Agency, tiered | Digidop shows a Starter tier of $5,000 to $15,000, a Growth tier of $15,000 to $50,000 and Enterprise by quote | A site that is both designed and built |
| Agency, by service | Foursets lists a redesign plus build from $15,000, a platform migration from $10,000 and audits at $749 to $1,999 | A defined service with set deliverables |
| Amariq | One project price worked out from your scope after a discovery call, not billed hourly | A site made to your signed-off design, which your team can edit |
Note that the freelancer row is a rate and not a quote. Purely as an illustration, 40 to 80 hours at $45 to $75 an hour gives $1,800 to $6,000, and the real hours turn on your brief.
Each row adds up numbers from earlier. The only assumed figure is the freelancer's build price.
| Scenario | Platform | Domain | Build | Year-one total |
|---|---|---|---|---|
| Self-built small site | Basic, $180 | About $12 | One $49 template | About $241, plus your time |
| Marketing site by a freelancer, illustrative | Premium, $300 | About $12 | $1,800 to $6,000 using the assumed hours | About $2,112 to $6,312 |
| Marketing site by an agency | Premium, $300 | About $12 | $5,000 to $15,000 at Digidop's Starter tier | About $5,312 to $15,312 |
We take about $12 for the domain because that is what renewing our own costs. Row one borrows the $49 price from Webflow's templates page. Before you buy one, read our Webflow template or custom build guide, which covers the licence and page limits. If the template is free, our guide on whether free Webflow templates are worth it covers the licence and the checks.
Once the site is live, three bills continue: the platform, the domain and, when you want support, a care plan. We split these out in our website maintenance cost guide, which also covers six studios' published care plans. Our Webflow maintenance plan is charged monthly and scaled to your publishing frequency.
If the price is the reason you are looking elsewhere, see Webflow alternatives by use case for the entry prices of seven other platforms.
We open with a call about your goals and what the site must achieve. A written proposal follows, fixing scope, milestones and the delivery date. The fee comes in three parts: 40% to start, 30% when you approve the design and 30% before launch. Once you have paid in full, the design, the copy and our code become yours, and the domain and the Webflow account are held under your name. Expect three to six weeks of building once the design is approved. More detail sits on our Webflow development page, in our guide to how long a redesign takes and in our Webflow vs WordPress comparison. If your budget is below $15,000, Webflow agencies for small businesses under $15,000 names the studios that publish a price in that range.
Related guides: Webflow pricing by plan, Webflow ecommerce against Shopify, website hosting cost.
Basic runs $15 and Premium $25 per month when you commit yearly, or $25 and $39 if you pay month by month. The store plans are $29, $74 and $212 per month on a yearly term. Hiring someone to build the site is a separate, one-time charge.
Yes, to a point: the Starter plan costs nothing, though it is limited to a webflow.io address and two static pages. Connecting your own domain needs a paid Site plan, the cheapest being $15 per month on a yearly term.
On the platform bill alone they sit close together: $180 and $300 a year for Webflow Basic and Premium against about $300 for WordPress.com's Business plan. Where they part ways is the upkeep you take on. Two-year totals are set side by side in our Webflow vs WordPress guide.
The published numbers differ a lot. Digidop shows $5,000 to $15,000 for Starter and $15,000 to $50,000 for Growth, while Foursets begins a full redesign and build at $15,000. Scope drives the price, so request a quote against a written brief. Framer buyers can find matching sums in our Framer website cost guide, and published redesign ranges across platforms are gathered in our website redesign cost guide. Weighing a store? Our Shopify website cost guide takes Shopify's plans and fees straight from its pricing page. Building one campaign page only? See landing page cost, which sets Webflow and Framer plans next to dedicated builders.
It can be, for a small and clearly defined site where you provide the content: templates run $29 to $129 and Basic adds $180 a year. Ask what the figure covers, meaning pages, review rounds, content, the CMS and handover.
On Standard, yes, at 2% of sales; Plus and Advanced charge none. Whatever the plan, your payment provider's own fees are extra. Below about $27,000 of yearly sales Standard is the cheaper choice, and above that Plus wins.
For most single sites, no. A free Workspace with one full seat comes with every account. The paid tiers begin at $19 per month on a yearly term and bring extras like code export and further staging sites, useful to teams and agencies.
The cause is the 13 May 2026 overhaul, when CMS and Business were combined into Premium and Basic went to $15 per month on a yearly term. Older pages still show $14 and $23 plans. Open Webflow's pricing page on the day you choose.

Framer template or custom design? Template and plan prices read 6 Nov 2026, the CMS limit that picks your plan, and the licence terms in plain words.

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